Mediaset IT: EU Media Corporations Agree on joint venture: Mediaset Group, ProSiebenSat.1 & TF1 Group: Found European Broadcast Exchange (EBX)

Mediaset Group (Italy and Spain), TF1 Group (France), and ProSiebenSat.1 (Germany) are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. At the beginning, the focus will be on programmatic video campaigns, which involves the automated and data-based management of digital advertising purchases and sales. At the same time, the joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online advertising.

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