C4 invests in European Broadcaster Exchange as exclusive UK partner

Channel 4 today announced at its Upfronts event in London that it is investing in the new digital ad sales partnership established by ProSiebenSat.1 (Germany), TF1 (France) and Mediaset (Italy and Spain) with each broadcaster taking an equal 25% stake in the new business.

European Broadcaster Exchange (EBX) is a newly created digital ad sales venture to be headquartered in London as the leading hub for planning pan-European campaigns. Expected to launch trading early 2018, the joint venture will establish a quality broadcaster European video-on-demand exchange to cater for the growing demand for multi-territory video campaigns at scale, initially traded programmatically. EBX will additionally kick start a deeper, strategic collaboration between the broadcasters to drive forward technological development in online advertising.

Read more at: http://www.channel4.com/info/press/news/c4-invests-in-european-broadcaster-exchange-as-exclusive-uk-partner

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