Archive for Month: November 2017

C4 invests in European Broadcaster Exchange as exclusive UK partner

Channel 4 today announced at its Upfronts event in London that it is investing in the new digital ad sales partnership established by ProSiebenSat.1 (Germany), TF1 (France) and Mediaset (Italy and Spain) with each broadcaster taking an equal 25% stake in the new business. European Broadcaster Exchange (EBX) is a […]

ProSiebenSat.1: Digital multi-territory ad sales joint venture with TF1, Mediaset and Channel 4

European Broadcaster Exchange (EBX) is a newly created digital ad sales venture to be headquartered in London as the leading hub for planning pan-European campaigns and will be led by newly appointed CEO, Chris Le May, formerly DataXu’s SVP & MD for Europe. Read more at:

TF1: Channel 4 joins the EBX pan-European alliance

The TF1 group announces the arrival of Channel 4 as the fourth partner in the European Broadcaster Exchange (EBX) digital media sales agency and the appointment of Chris Le May as CEO. Read more at:

Mediaset IT: EU Media Corporations found EBX joint venture with Mediaset Group, ProSiebenSat.1 & TF1 Group

Mediaset Group (Italy and Spain), TF1 Group (France), and ProSiebenSat.1 (Germany) are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. At the beginning, the focus will be on programmatic video campaigns, which involves the automated […]