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C4 invests in European Broadcaster Exchange as exclusive UK partner

Channel 4 today announced at its Upfronts event in London that it is investing in the new digital ad sales partnership established by ProSiebenSat.1 (Germany), TF1 (France) and Mediaset (Italy and Spain) with each broadcaster taking an equal 25% stake in the new business.

European Broadcaster Exchange (EBX) is a newly created digital ad sales venture to be headquartered in London as the leading hub for planning pan-European campaigns. Expected to launch trading early 2018, the joint venture will establish a quality broadcaster European video-on-demand exchange to cater for the growing demand for multi-territory video campaigns at scale, initially traded programmatically. EBX will additionally kick start a deeper, strategic collaboration between the broadcasters to drive forward technological development in online advertising.

Read more at: http://www.channel4.com/info/press/news/c4-invests-in-european-broadcaster-exchange-as-exclusive-uk-partner

ProSiebenSat.1: Digital multi-territory ad sales joint venture with ProSiebenSat.1, TF1, Mediaset and Channel 4

European Broadcaster Exchange (EBX) is a newly created digital ad sales venture to be headquartered in London as the leading hub for planning pan-European campaigns and will be led by newly appointed CEO, Chris Le May, formerly DataXu’s SVP & MD for Europe.

Read more at: http://www.prosiebensat1.com/en/press/channel-4-invests-in-european-broadcaster-exchange-as-exclusive-uk-partner

TF1: Channel 4 joins the EBX pan-European alliance

The TF1 group announces the arrival of Channel 4 as the fourth partner in the European Broadcaster Exchange (EBX) digital media sales agency, and the appointment of Chris Le May as CEO.

Read more at: https://www.groupe-tf1.fr/en/press-release/group-activity-development-acquisitions-sales-diversification/channel-4-joins-ebx-pan-european-alliance

Mediaset IT: EU Media Corporations Agree on joint venture: Mediaset Group, ProSiebenSat.1 & TF1 Group: Found European Broadcast Exchange (EBX)

Mediaset Group (Italy and Spain), TF1 Group (France), and ProSiebenSat.1 (Germany) are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. At the beginning, the focus will be on programmatic video campaigns, which involves the automated and data-based management of digital advertising purchases and sales. At the same time, the joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online advertising.

Read more at: http://www.mediaset.it/corporate/salastampa/2017/comunicatostampa_8873_en.shtml

Join EBX panel at the international exhibition DMEXCO

You are welcome at the EBX panel we are organizing at dmexco:

Title: The new destination of premium video
Time: Wednesday, September 13 at 3:00 – 3:20pm
Location: SevenOne Media, Stand D029/E028 – Hall 8
Moderator: Vincent Flood
Participants:
• Olivier Abecassis, Chief Digital Officer, TF1 Group
• Paola Colombo, General Manager AdTech & Business Development, Publitalia ‘80
• Christof Wahl, Member of the Executive Board, Digital & COO, ProSiebenSat.1 Media SE

European media corporations agree on joint ventures

Mediaset Group (Italy and Spain), TF1 Group (France), and ProSiebenSat.1 (Germany)
are establishing in equal shares the European Broadcaster Exchange (EBX) to address
the demand for brand-safe environments and high-quality pan-European video campaigns
at scale (read the article to download the press release).