the leading destination for premium video advertising in a brand safe and qualitative environment at scale

The European Broadcaster Exchange (EBX) is a joint venture founded by Mediaset (Italy and Spain), ProSiebenSat.1 Media (Germany), TF1 Group (France) and Channel 4 (United Kingdom) to address the demand for brand-safe environments and high-quality pan-European online video campaigns at scale.

EBX will focus on programmatic video campaigns, which involves the automated and data-driven management of digital advertising purchases and sales.

The new company, headquartered in London, designs a joint innovation strategy to create new ways for advertisers to reach their customers. The joint venture will leverage technology, research and premium content effectively to maintain the highest standard of quality and innovation for its digital media offerings.

The leading European broadcasters will make video advertising inventories available from their respective countries of origin in order to allow advertising customers to programmatically buy pan-European campaigns in premium and brand-safe advertising environments of the TV companies. The partners are also establishing an open model aimed at involving other European media companies and making their advertising inventories available.

At the same time, the joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online video advertising.


Channel 4 is the UK’s only publicly-owned, commercially-funded public service broadcaster, with a state defined remit to be innovative, experimental and distinctive across its television, film and digital channel portfolio.
As a self-sustaining social enterprise, Channel 4 raises commercial revenues from the market and reinvests its profits back into British public service content and programmes from UK independent producers.


One of the biggest media companies in Europe, the Mediaset Group is Italy’s leading commercial broadcaster.
Its TV offer includes free-to-air general interest and thematic channels, as well as DTT pay-TV service “Mediaset Premium”.
The portfolio is complemented by RadioMediaset – the strongest radio group in Italy, and digital media.


Mediaset España is the first broadcaster in Spain in terms of audience results and advertising revenues.
It operates general entertainment channels Telecinco (Spain’s most watched TV station) and Cuatro plus free-to-air thematic stations.
Thanks to its reach web offer, Mediaset España is also the first media group in terms of online video consumption.


The ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong lead in the TV and the digital market. Advertising-financed free TV is the Group’s core business: the station family is the number one in the German audience and TV advertising markets.
ProSiebenSat.1 is also Germany’s leading video marketer on the Internet and one of the most successful providers of digital entertainment.


The TF1 Groupe’s businesses cover the entire audiovisual value chain.
As an integrated media group, it has developed activities in high-growth segments for a number of years.
It operates TF1 – the leading mainstream TV channel in France, free-to-air stations, special-interest pay-TV channels and their digital offshoots.


Chris Le May
Chief Executive Officer, EBX

Yago Castillo
Digital Commercial Director, Mediaset Spain

Jonathan Lewis
Head of Digital & Partnership Innovation, Channel 4

Nicolas Eglau
Executive Vice President (EVP) International, ProSiebenSat.1

Olivier Abecassis
Chief Digital Officer, TF1 Group


Paola Colombo
General Manager AdTech & Business Development, Publitalia ‘80

Sarb Nijjer
Head of Finance – Content, Channel 4

Dr. Jens Mittnacht
MD SevenOne Media & Advertising Platform Solutions, ProSiebenSat.1 Media AG

Sylvia Tassan Toffola
Deputy Chief Executive Officer, TF1 Publicité




Our Offer

EBX offers an extraordinary brand safe and viewable inventory of 800 MILLION PREMIUM VIDEO VIEWS to international companies where they can communicate with consumers at scale.

The market for programmatic video advertising is growing dynamically, currently at an annual rate of 45 % in Western Europe, our joint venture will offer to international media buyers the opportunity to book pan-European campaigns in the premium video environment of an economic area with a population of over 250 million in an automated, user-friendly manner.

The alliance allows broadcasters to compete strategically  in a digital market that is becoming more and more global by creating a joint development roadmap to address the change in the digital space and anticipating the switch of digital investment to Programmatic.

EBX is determined to offer attractive cross-border data-driven targeting products by:

  • selling programmatic and managed service video campaigns across top premium inventory
  • selling in stream pre and mid-roll campaigns on programmatic guaranteed across premium inventory
  • building and sell its own unique Pan-European products on an integrated programmatic tech stack




European Broadcaster Exchange (EBX) appoints Damon Westbury as Commercial Director.

London, 26th July 2018: EBX (The European Broadcaster Exchange) today announced the appointment of Damon Westbury as Commercial Director. Westbury will begin his new role in August and will lead on all commercial aspects of the business, including agency relationships and trading agreements. EBX is a joint venture founded by four major European broadcasters; Mediaset...
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C4 invests in European Broadcaster Exchange as exclusive UK partner

Channel 4 today announced at its Upfronts event in London that it is investing in the new digital ad sales partnership established by ProSiebenSat.1 (Germany), TF1 (France) and Mediaset (Italy and Spain) with each broadcaster taking an equal 25% stake in the new business. European Broadcaster Exchange (EBX) is a newly created digital ad sales...
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ProSiebenSat.1: Digital multi-territory ad sales joint venture with ProSiebenSat.1, TF1, Mediaset and Channel 4

European Broadcaster Exchange (EBX) is a newly created digital ad sales venture to be headquartered in London as the leading hub for planning pan-European campaigns and will be led by newly appointed CEO, Chris Le May, formerly DataXu’s SVP & MD for Europe. Read more at: http://www.prosiebensat1.com/en/press/channel-4-invests-in-european-broadcaster-exchange-as-exclusive-uk-partner
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TF1: Channel 4 joins the EBX pan-European alliance

The TF1 group announces the arrival of Channel 4 as the fourth partner in the European Broadcaster Exchange (EBX) digital media sales agency, and the appointment of Chris Le May as CEO. Read more at: https://www.groupe-tf1.fr/en/press-release/group-activity-development-acquisitions-sales-diversification/channel-4-joins-ebx-pan-european-alliance
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Mediaset IT: EU Media Corporations Agree on EBX joint venture with Mediaset Group, ProSiebenSat.1 & TF1 Group

Mediaset Group (Italy and Spain), TF1 Group (France), and ProSiebenSat.1 (Germany) are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. At the beginning, the focus will be on programmatic video campaigns, which involves the automated and data-based management of digital...
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Join EBX panel at the international exhibition DMEXCO

You are welcome at the EBX panel we are organizing at dmexco: Title: The new destination of premium video Time: Wednesday, September 13 at 3:00 – 3:20pm Location: SevenOne Media, Stand D029/E028 – Hall 8 Moderator: Vincent Flood Participants: • Olivier Abecassis, Chief Digital Officer, TF1 Group • Paola Colombo, General Manager AdTech & Business...
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European media corporations agree on joint ventures

Mediaset Group (Italy and Spain), TF1 Group (France), and ProSiebenSat.1 (Germany) are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale (read the article to download the press release).
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